Tuesday 14 January 2020

The problem, as I see it, with the advertising industry is that it doesn't take into account what it is. It's verbal and visual communication designed to effect the behaviour of the recipient: manipulation.

Context: you know, when you've had a long day and someone you love asks you a simple  request (e.g. to make a coffee) and you really don't want to but do it anyway because.. thay have a hot coffee, well that's a pretty awesome feeling. And when you've had a long day and someone who's been pissing you off asks you a simple request that's only going to take a minute but you don't want to and you do it anyway because.. they have the hot coffee, well that's a more sour experience.

Advertising is taking the human element out of this but the human mind is.. simple, it retains emotional context from similar past experience even when the real context is vastly different (you can be getting on a plane to Africa or coldest Russia, the bits of you that don't have eyes and ears only know you're on a plane). And you, I, everyone responds this way somewhere in their thoughts (get a really good body-high sometime ;) you'll know what I mean).

Between people there's ways to ask for a coffee after a long day ('I love you' helps) without being rude and there's ways to just pester to get what you want ('Oh plleeeeeaasseeee!' comes to mind) and depending on the circumstances we balance our relationships and requests with, you know, just how long that day has been and if they owe you one etc. We know advertising, because it's pre-recorded, takes the human side out and a lot of the situational things with it.. it's more akin to leaving a voicemail asking for coffee after a long day (long day being analogy for the tired way people view ads).

So people writing ads are people having probably quite long days and trying to make something their bosses & clients think will sell, and the bosses or clients are trying to get business because they've probably got bosses or rent to pay soon and bills due sometime and all the human and situational stuff's already out. So it makes a kind of sense that we end up with 'We buy many cars! Buy cars! YABBADOO!! And Apples, they make you happy!!'

But even if it makes sense... it's been a really long day and I'm tired of being pestered at.

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